Alex Founded Techog in 2022 to help businesses get the most from their Salesforce instance. That quickly turned to a service where Alex provided clients a comprehensive set of solutions to up-level clients’ revenue operations, processes and analysis frameworks up to higher standards.
Fast-forward to 2024, and increasing constraints on budgets, scrutiny on data collection, and changing consumer behaviour put pressure on revenue operations to be a key revenue driver, requiring new best-practices and forms of thought.
During this time, the Techog you see today was formed. Alex knew that RevOps power users out in world are so deep in the weeds creating modern practices, that they may not be sharing all those awesome thoughts and ideas, however small they may seem.
And that’s Alex’s goal for Techog – to be the ultimate resource for the most in-depth, in-the-weeds power users driving revenue using modern models, analysis and processes.
Before Techog, Alex worked in Revops for 6 years for companies like Allocadia (later acquired and forming Uptempo), and Beanworks by Quadient. He has frequently written articles for Salesforce Ben too. Career highlights:
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